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Praetura Ventures invests £2.25m in sustainable online grocery service Modern Milkman

Online grocery service Modern Milkman has secured a £2.25m investment from Praetura Ventures, a Manchester-based venture capital investor.

Headquartered in Colne, Lancashire, Modern Milkman uses intelligent data and analytics to map out milk rounds, assess demand and reduce carbon emissions. The business works closely with decision intelligence firm Peak AI, another Praetura Ventures portfolio company, to combine information, such as shelf-life dates, customer ordering patterns and warehouse data to ensure customers receive deliveries on time with minimum waste in the supply chain.
 
Modern Milkman, which has 19 hubs across England, also works with independent suppliers and farmers to deliver grocery products, including eggs, yogurt and bakery items to fruit and vegetables.
 
The business was founded in 2018 by Simon Mellin, who has previously worked with grocery brands such as HelloFresh, with the commitment to make a positive impact on the planet and revolutionise convenience shopping. 

This latest investment falls in line Praetura Ventures’ continued pledge to back early-stage tech businesses and the North’s founder ecosystem with enhanced ‘more than money’ support. This is particularly through mentoring from Praetura’s operational partners – top business leaders from brands such as Apple, Dr Marten’s and AO.com – who provide expert advice and insight to portfolio founders.

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