InMotion Ventures, the corporate venture capital arm of Jaguar Land Rover, has hired Sam Nasrolahi as principal. Nasrolahi will be responsible for sourcing and leading new deals, as well as supporting existing InMotion portfolio companies.
Her focus area is in consumer digital services and the consumerisation of B2B. The appointment comes as InMotion Ventures seeks to supercharge its strategic investments into startups building a sustainable future for the automotive industry.
Nasrolahi joins InMotion from mobility startup Via, where she managed the launch of the company’s ridesharing and on-demand delivery services in EMEA and the US – including deciding on go-to-market and growth strategy, product development, marketplace economics, pricing, and operations – and was part of the company’s transition from consumer marketplace to B2B SaaS model. Previously, she was at BP focused on transitioning the oil and gas giant towards the sustainable mobility and wider low-carbon innovation space. While at BP Ventures, she identified and evaluated opportunities leading to investments in startups including MaaS Global, Voltaware, and PowerShare, before becoming lead investment analyst for M&A worth $74 million.
