One Equity Partners (OEP) has completed the previously announced acquisitions of Gamut and CoxReps from Cox Media Group (CMG).
OEP is a middle-market private equity firm with approximately $10 billion in assets under management, seeking to build market-leading companies through transformative combinations within the industrial, healthcare, technology, and media sectors in North America and Europe. Gamut, a specialist in local OTT media, helps brands connect with relevant streaming audiences in every DMA. CoxReps, meanwhile, is the country’s premier national television representation company and delivers local, smart media solutions on a national scale on behalf of the most respected broadcast groups in the United States.
The presidents of both companies will report to Rosenthal as Chairman of the companies’ Board of Directors. Rosenthal has had a long and successful career in media, having served as President and COO of MTV Networks, overseeing all of the Viacom/Paramount cable network properties; as Chairman and CEO of Interpublic Media, where he was responsible for all media buying across all of Interpublic’s advertising agencies; and as CEO of Katz Media, the TV, digital, and radio representation firms.
