Propel Equity Partners, a private equity firm focused on investing in consumer brands, has acquired Fundex Games, a maker of popular games.
The assets of Fundex Games will be incorporated under the Ideal and POOF brands of POOF-Slinky, makers of iconic toys under the Slinky, POOF, Ideal, and Scientific Explorer brands, among others. POOF-Slinky. was acquired by Propel Equity Partners in July 2012.
“Fundex Games has a wide array of board, card, outdoor and dice games, as well as toys, that fit perfectly under our existing brands” says Michael Cornell, partner, Propel Equity Partners. “This acquisition is a good next step in keeping with our strategy of acquiring leading innovative companies and bringing them under the POOF-Slinky brand umbrella.”
POOF-Slinky sells some of the most iconic brands in the toy market, including Slinky, one of the most recognisable toys in the history of the US. POOF-Slinky products are sold in more than 35,000 retail outlets.
