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Impetus Trust to merge with The Private Equity Foundation

Impetus Trust and The Private Equity Foundation (PEF) are to merge into one organisation, Impetus – The Private Equity Foundation.



The proposed new entity will bring together 16 years’ experience of supporting charity scale up and sustainability through venture philanthropy.

It will have a special focus on enabling best-in-class charities to help many more of the most deprived children and young people.

It is proposed that the chairman of the merged entity will be Johannes Huth and Louis Elson will serve as deputy chairman.

The chief executive of Impetus – The Private Equity Foundation will be Daniela Barone Soares (pictured), currently CEO of Impetus. While staying on to assist with the merger process, Shaks Ghosh, CEO of PEF, will then take this opportunity to explore new challenges beyond PEF, having been the charity’s CEO for nearly six years.

Impetus and PEF hope to launch the completed merger in spring 2013.

Barone Soares says: “Our two organisations are collectively helping well over half a million people. But, many more need support, including 1.6 million children growing up in severe poverty.  We want them to get the start in life they deserve and I am confident that by joining our two organisations, Impetus – The Private Equity Foundation will be better equipped to achieve this massive ambition. I can’t wait to get started once the merger is complete.”

Huth says: "I am excited to announce the potential merger between PEF and Impetus and look forward to working with Daniela to scale up our ability to engage, enhance and expand the activities of many more of the best charities to turnaround many more young lives."

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