Digital advertising agency Olson, a KRG Fund IV portfolio company, has acquired PulsePoint Group, an Austin-based digital marketing strategy consulting firm.
The addition of PulsePoint’s strategic expertise and tools further strengthens Olson’s digital creative and executional capabilities.
Olson chief executive officer John Partilla says Olson chose PulsePoint because of the calibre of the agency’s talent, a client list that includes blue-chip brands such as Toyota, Novartis and Delta Air Lines, and its proprietary tools such as the cloud-based Social Media Accelerator application, which helps marketers develop strategic social media plans to achieve specific campaign objectives.
KRG made an investment in Olson in October 2009, representing the fifth of 14 platform company investments made to date in KRG Fund IV. PulsePoint represents KRG’s 189th acquisition since inception.
