Private equity firm PNC Riverarch Capital has acquired a controlling interest in Women’s Marketing Inc (WMI), a media strategy, planning and buying organisation focused on targeting female consumers and key retailers.
Founded in 1982, WMI serves over 250 customers in a wide range of end markets, including health, beauty, fashion, footwear and accessories, cosmetics and food and beverage.
The company’s planning and media buying services span the spectrum of media channels, including print magazines, digital, mobile, social media, out of home and broadcast. The company is headquartered in Westport, Connecticut, with an additional office in New York.
“Bringing a history of thought leadership and industry-focused expertise to its customer base, WMI has established a strong reputation and is well-positioned for continued growth,” says Michael Hand, managing director of PNC Riverarch Capital. “We were particularly attracted to the company’s strong management team, unique customer value proposition and scale to competitively serve emerging and established brands across media channels.”
PNC Riverarch Capital will be represented on the board of directors by Hand and Robert Dolan. BB&T Capital Partners and WMI management have co-invested alongside PNC Riverarch Capital.
“WMI’s growth-oriented investment partnership with PNC Riverarch will allow us to develop innovative, cross-channel media placement opportunities that offer real value to our customers,” says Bonnie Kintzer, chief executive officer of WMI.
