Attensity, a provider of corporate insight solutions based on proprietary data contextualisation, has closed USD90 million in equity financing.
Financing was provided by an international private equity fund and financial advisor company.
The new capital secured will be used to accelerate product innovation, fuel market growth, and expand the sales, marketing and engineering teams to meet the growing need for engagement and analytics applications using patented natural language processing (NLP) technology.
"Attensity is already an established market leader in social media analytics used by global companies," says Howard Lau, CEO and chairman. "Now we are extending that lead even further into brand reputation as well as the early detection of trends, business opportunities and threats, thereby enabling companies to stay ahead of the market and build competitive advantage."
Attensity helps to improve customer experience, manage brand equity, enhance revenue, mitigate business risk and inform business strategies. Its solutions help companies identify relevant and accurate information from social and non-social channels by using patented semantic technologies, analytics and context-based discovery.
Attensity analyses more than 150 million data sources and is one of the few companies with full access to the Twitter firehose data stream. Its global customers include Ebay, Yahoo, Microsoft, Verizon and Whirlpool.
