Albion Ventures has invested GBP2.5m in OmPrompt, a provider of the customer automation management solutions that streamline order-to-cash processes for global manufacturing companies.
OmPrompt launched its cloud-based service in 2005 and now leads the market for customer automation management in the consumer goods, medical device and logistics sectors.
Customers include Groupe Danone, Kellogg’s, Kimberly-Clark Corporation, Unilever, Medtronic, Smiths Medical and Stryker Corporation.
Robert Whitby-Smith, partner at Albion Ventures, says: “We are delighted to support OmPrompt’s next phase of growth. Worldwide the integration broking space is a multi-billion dollar market and expanding. Market forces will eliminate the wasteful and error-prone practise of manual data entry. OmPrompt has solved the problem of how to manage the diversity in systems and process and handles any-to-any message format, business process and master data substitution via its intelligent cloud. It does all this without significant intervention or any change from a supplier’s customer.”
John Wakeman, chief executive officer, OmPrompt, says: “We are delighted to partner with Albion Ventures. Their depth of knowledge and understanding of the technology market and their experience in supporting organisations similar to ours grow and meet their strategic targets make them an invaluable partner. We are well-placed to seize the market opportunity.”
