Salvepar invests EUR25m in Neoeness
Salvepar has invested EUR25 million in equity and convertible bonds of France-based health and fitness gym provider Neoness alongside the two founders, Céline Wisselink and Marie-Anne Teissier, who stay in control of the company.
Neoness is the first French fitness network to offer competitive prices (standard offer at EUR10 per month) while keeping quality infrastructures and services in line with premium networks: large and spacious gyms, Precor equipment, group classes with coaches under LesMills and Zumba licenses.
Transparency and conviviality are Neoness’ core values, with the aim of making fitness available to the largest number: clear and simple prices, leisure-oriented fitness practice versus high performance, welcoming staff, sport machines and classes adapted to every sporting level.
Neoness operates about twenty gyms of 1,000 to 2,000 square meters, predominantly in Paris and the surroundings area, as well as in other major French cities. The group expects to open another ten gyms in 2016, in line with its current growth rate.
Céline Wisselink, Neoness’ co-founder, says: “We have been seduced by Salvepar's flexible and bespoke approach as well as by its experience in supporting growth companies. We are really happy to create a partnership with this strategic shareholder for our project.”
Thomas Grob, Head of Investment at Tikehau-Salvepar, says: “We are very enthusiastic to partner with Céline Wisselink and Marie-Anne Teissier and to finance the growth of this fitness concept in line with the current trends of adequate consumption.”
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Sulavka adds: “We see opportunity in investing in the business where others in the exchange industry see only cost-cutting, status quo and retrenchment. Going forward, our focus and priorities are to roll out technology that structurally improves the relationship between brokers and their buy-side institutional clients.”