ContentSquare, an experience optimisation platform for online and mobile businesses, has secured USD20 million in Series B funding from Highland Europe.
The funding will support ContentSquare’s global expansion and attract new talent.
ContentSquare captures online and mobile behaviours to measure user experience, increase engagement and improve conversion rates. It empowers brands to measure content performance, understand visitor intentions and explain consumer decisions when they do or do not purchase.
The platform collects over 1,000 billion user mouse movements, screen touches and interactions to segment visitors based on intention and behavioural patterns. It provides clients with daily tips from an AI-powered bot, allowing clients to make immediate changes to their sites and apps that help drive sales.
“Our revenue has grown 20-fold in the past four years. This momentum and strength supports our ambition to become the world leader in our field and ability to offer a successful, user-friendly solution that can be operated in only a few clicks,” says Jonathan Cherki, founder and CEO of ContentSquare. “Our clients want to see measurable conversion rate results. ContentSquare provides these results and even allows individual team members to measure their own contribution to the sales increase. This funding confirms the relevance and need for a platform like ContentSquare in the market.”
The user experience (UX) industry is ranked as one of Forrester’s top emerging technologies to watch in the next five years and is anticipated to be valued at over USD3.6 billion by 2018, according to Datamashup.
“ContentSquare’s technology is unique because it focuses on understanding and improving customer experience, as opposed to focusing solely on customer acquisition,” says Tony Zappala, partner at Highland Capital Group. “We’re impressed by the solutions ContentSquare provides its clients, and realise this company’s results-driven technology and impressive leadership team set a great example for what the future of the UX industry should look like. ContentSquare is already a well-known leader in Europe and we’re excited to help expand their global reach.”
ContentSquare was founded in 2012 and is co-headquartered in New York and Paris, with a third office in London.
ContentSquare’s customers include Accor, Bernardaud, Best Western, Kering, L'Occitane, L'Oreal, Lacoste, LVMH, Matchesfashion, Modani, TAG Heuer and Unilever.
