Omnes Capital had made its first investment in a Portuguese start-up by participating in a EUR4 million financing round for 360imprimir alongside local venture capital firm Pathena.
The funds raised will mainly be used to accelerate the start-up’s international expansion and to further enrich the product offering.
360imprimir is a one-stop-shop of marketing goods and services (leaflets, cards, large format, etc.) for companies based in Spain and Portugal, as well as in Brazil and Mexico.
360imprimir was founded in Lisbon in 2013 by six young entrepreneurs and primarily targets micro-businesses with less than 10 employees.
360imprimir offers on its online selling platform both physical and digital marketing products with a high level of customisation. The start-up differentiates itself with a strong outsourcing culture – from the production to the customer service – that allows scalability of its model. 360imprimir has already a presence in Portugal, Spain, Brazil and Mexico.
Less than two years after its launch and with only EUR250,000 in funding from Shilling Capital, 360imprimir reached EUR6 million of sales in 2016, a growth close to 300 per cent over 2015. It has currently more than 120 employees. In three years, printing began to serve more than 200,000 customers and entered four markets.
“Its B2B production marketplace creates an asset-light business model, enabling to efficiently operate mid-size or sparse countries. 360imprimir has already achieved impressive growth and margins in a very competitive sector,” says François-Xavier Dedde, principal at Omnes Capital. “We have been also very impressed by the excellence of the team. They are pursuing their aggressive growth strategy brilliantly while maintaining a very low cash burn rate. It is not a wonder that they are taking the lead in Iberia, and will soon do in Latin America.”
The EUR4 million financing round will contribute to accelerate 360imprimir’s international expansion, especially in Brazil and Mexico, and to further improve the offer. The start-up aims to launch new product categories and develop its platform on mobile devices. It will be supported by new hirings and investments in branding and marketing.
