Vector Capital-backed Cheetah Digital launches

Private equity-backed Cheetah Digital, a global enterprise cross-channel marketing solutions provider, has launched as an independent marketing technology company.

Formerly Experian Cross-Channel Marketing (CCM), the newly established Cheetah Digital says it is  “committed to driving results for enterprise marketers at scale through an unrelenting focus on product innovation and expert services”.


In April 2017, Vector Capital, a leading technology-focused global private equity firm specialising in transformational investments, along with Peter McCormick, Co-Founder of ExactTarget (acquired by Salesforce.com), acquired xperian CCM. The transaction encompassed Experian’s suite of cross-channel and email marketing products, including the Experian Marketing Suite, CheetahMail and Mail Publisher, as well as a full portfolio of professional and strategic services.

Peter McCormick has been named Executive Chairman of the Board for Cheetah Digital.

Sameer Kazi, who served as Executive Vice President at ExactTarget and Salesforce.com, has been appointed Chief Executive Officer. Experian CCM’s Global President, Matt Seeley, will assume the role of Chief Operating Officer.

“We are deeply committed to providing CCM’s customers with the same level of high-quality solutions and services that they have been experiencing for many years,” says Peter McCormick, Executive Chairman of Cheetah Digital. “We are confident that with our domain expertise and dedication to R&D, Cheetah Digital will become the leading, global SaaS marketing platform for the enterprise.”

The Cheetah Digital Marketing Suite has been designed to help marketers build and optimise high-volume, high-complexity and high-performance cross-channel campaigns. Cheetah Digital’s focus on innovative marketing software delivers significant competitive advantages to enterprises looking to achieve meaningful interactions with their customers.


“Cheetah Digital’s priorities are innovation and customer success. We are marketers at heart, and we want to be the company that shapes the future of marketing,” says Sameer Kazi, CEO of Cheetah Digital. “We have the depth and the breadth necessary to solve marketers’ biggest challenges and truly help them build meaningful customer relationships to create profitable brand outcomes.”