Rewards Network, a provider of marketing, loyalty services, dining rewards programs and financing to the restaurant industry, has been acquired by TowerBrook Capital Partners, a New York and London-based investment management firm, from Equity Group Investments (EGI). The transaction is complete and financial terms have not been not disclosed.
TowerBrook’s investment in Rewards Network is the result of a thesis-driven sourcing effort focused on identifying differentiated tech-enabled service providers to the rewards and loyalty sector. Merchant-funded rewards programs such as Rewards Network offer a strong value proposition for restaurants, consumers, and loyalty partners. TowerBrook will continue to explore ways to grow and scale Rewards Network for the benefit of these constituents.
In addition, Rewards Network announced that Edmond (Ed) Eger has been appointed CEO, Steven Freiberg has been named Chairman, and Dan Kazan will move into the role of President. Eger and Freiberg bring deep experience in the payments industry and will work alongside TowerBrook and the Rewards Network team in their efforts to drive growth, expand existing business opportunities, improve data analytics, and scale the platform through new partnerships and initiatives.
Eger was most recently the President, CEO, and member of the Board of Directors of OANDA Corporation, an online technology platform for trading, payments, and data services for individuals and businesses around the world. He previously served as PayPal’s SVP and General Manager of the Americas and before that was Chief Executive Officer of Citigroup’s International Cards business. Eger’s prior experiences also include business management roles at Standard Chartered Bank, Wells Fargo, and McKinsey & Company.
Freiberg is a global payments industry veteran, who previously served as Co-Chairman and CEO of Citigroup’s Global Consumer Group and most recently as the CEO of Etrade Financial Corporation. He currently serves as a Board Member of MasterCard, SoFi, Regional Mgmt, Fair Square (Ollo), Purchasing Power & OANDA, as well as a Senior Advisor to BCG, Verisk, and [24]7.
“I am honoured by this appointment and look forward to working alongside Steve and TowerBrook to build Rewards Network’s business. I also want to thank Dan for driving significant progress during his tenure as CEO – under his leadership, Rewards Network has built an impressive network of premier loyalty brands, affluent rewards-seeking members, and local independent restaurants,” says Eger. “Looking ahead, we will strive to scale the business, accelerate growth, and develop new strategic partnerships and initiatives for the benefit of our network of restaurants, brands, members, and employees.”
Freiberg says: “There is tremendous demand for loyalty and merchant-funded rewards programs right now, and Rewards Network is a pioneer in the space with a strong platform, ample opportunities for continued growth and potential to scale the business. TowerBrook’s investment reflects Rewards Network’s success, and Ed and I are excited to partner with TowerBrook to find opportunities to build on this growth.”
Kazan says: “Ed and Steve bring a wealth of industry experience and I am thrilled to have them on board. I also want to thank EGI for their support throughout the years. I look forward to working with TowerBrook, Ed and Steve to build on our strong foundation.”
