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Flexion to apply for listing on Nasdaq First North in Stockholm following USD10m fundraising

Flexion Mobile Limited, a London-based company that provides its game distribution platform to developers, has raised USD10 million to continue its global expansion and will now apply for listing on Nasdaq First North in Stockholm during 2018.

Flexion offers game developers a unique way to reach users by allowing them to effortlessly launch on global platforms such as Amazon and Samsung but also a range of regional channels in Asia and the Middle East.
 
“In the last 12 months, developer interest in distribution outside the traditional channels has reached new levels and we are now preparing for further growth. We are not yet at the scale of Google Play but we can promise developers who come to us high quality users in key markets. We are aiming to become the third-largest channel for game developers and we are making quick progress with new channels launching every quarter,” says CEO Jens Lauritzson.
 
Most of the leading Android developers produce games that are dependent on Google Play. Payments, advertising, notifications and social features all require work to be integrated in free-to-play games and it is expensive for developers to support variations of these features for new channels.
 
Flexion’s distribution platform and technology lets developers use one version and it seamlessly updates games so that they can be launched and updated simultaneously in any distribution channel without additional work for the developer. The company also offer full operational outsourcing including live-ops, fraud protection and customer care.
 
“We are currently seeing strong demand from Asian developers who are coming to western markets and from western developers who are going in the other direction. It is very difficult for developers to stay focussed on making great games for global markets and at the same time become experts in regional marketing and distribution. That’s why we are busier than ever right now,” says Lauritzson.
 
The oversubscribed share issue was delivered by Blasieholmen Investment Group and its network in Stockholm who specialises in investments for growth companies that are preparing to go public.

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