International investment company Aser Media’s subsidiary Eleven Sports has entered into a strategic partnership in Poland with Polsat, a commercial broadcaster in the Polish market, with Polsat acquiring a significant stake in Eleven Sports.
Eleven Sports was founded in 2015 and in a competitive market place is one of the fastest growing media companies, currently delivering premium sports action to 17 million paying subscribers in seven markets – Belgium, Luxembourg, Italy, Poland, Singapore, Taiwan and the US.
Eleven recently acquired rights to LaLiga in the UK and Ireland which will become the platform’s eighth and ninth markets with launches pending ahead of the 2018/19 season.
This significant milestone enables Eleven Sports to consolidate its position as a market leader in Poland and will support Eleven’s global expansion plans which include new markets and several digital projects set to be revealed in the coming weeks and months. By January 2019, the platform plans to be present in 12 markets.
“We are very proud of everything Eleven Sports has achieved becoming a market leader in a very short space of time. I would like to thank the local team for their excellent work, but this is only the start of our project of building a modern, global sports brand,” founder Andrea Radrizzani, Founder and Chairman of Aser and Eleven Sports. “We are honoured to be working with Mr Solorz and Polsat and together through Eleven Sports we will continue to offer the best sports action to fans in Poland while keeping our motto ‘For the Fans’ at the heart of our activity. The strategic partnership with Polsat consolidates our position in Poland and we are very excited to see what we can achieve next domestically. The partnership also opens up many new opportunities for Aser and Eleven internationally and we will work hard to ensure we realise these opportunities to ensure our group continues to go from strength to strength.”
“This partnership is testament to Eleven’s outstanding financial and operational success to date in Poland. It also reflects our ambition and our potential for further dynamic growth and development of our existing operating assets thanks to the commitment and hard work by our great team,” says Massimo Marinelli, Chief Investment Officer, Aser Media and Managing Partner, Aser Capital. “We are in a very strong position to capitalise on this success as we further our commitment and support to the growth of Eleven Sports into new markets and new innovative projects. It also sets a great benchmark for the group ability to generate attractive returns on its invested capital as we focus on new opportunities in sports and media.”
The transaction valued Eleven Sports Poland at an Enterprise Value of approximately EUR80 million.
