Parisian operational marketing firm group Marquetis has restructured its capital and strengthened its development through an investment from Omnes.
Headquartered in Boulogne Billancourt, and part of the French marketing and communications sector since 1996, Marquetis has been managed for more than 20 years by Virginie Massa and Evangelos Vatzias. Marquetis operates through its subsidiaries Marquetis One, Marquetis Connect and Marquetis Call. It offers a 360 degrees service, ranging from global communication consulting to automated cross-channel marketing in SaaS mode.
The group has a portfolio of customers made up of key accounts from different sectors (automotive, services, insurance, banking, etc). The group generated close to EUR20 million in revenues in 2017 with a profitability of 15 per cent.
After a year of growth in 2017, the group’s shareholding is evolving. Virginie Massa is becoming majority shareholder while Evangelos Vatzias is reinvesting in the project and becoming a minority shareholder. The management team reiterates its confidence in its manager and is remaining in the capital with nearly a 20 per cent stake. The historic banking pool, represented by BNP Paribas and Omnes, is financing the transaction with reasonable leverage.
As part of this investment, the manager plans to consolidate her presence with the group’s customers, so as to offer them a constant service adapted to their needs. The group is exploring new partnerships and continues to develop its SaaS marketing platform for local marketing. It is ready to study external growth projects to accelerate its development.
Camille Delibes, Partner, Omnes, says: “The group has been able to maintain sustained growth and profitability over the last few cycles. The leaders, confident in their tool, wanted to enable this shareholder restructuring while providing the group with the necessary means to support its growth. The group is present in a dynamic market, particularly driven by the digitalisation of applications and communications. We are very pleased to be part of the venture and to back Marquetis in its next development phase.”
