Grupa Netsprint, a portfolio company of Innova Capital, has acquired Way To Grow, a specialist in the optimisation of advertising space for publishers in the programmatic model.
Way to Grow was founded in 2014 by Dominik Czarnota, Janusz Michalik and Łukasz Grodecki, who had worked together at sites such as nk.pl and Interia.pl.
Monika Bronowska, CEO of Grupa Netsprint, says: “Now we will be able to offer our partners even more comprehensive services and even more effectively support their business. An effect of synergy will also be the intensification of activities on other markets.”
Czarnota adds: “We have a very committed team in which we strive to maintain a balance between experience and the potential of young people. Thanks to this, we power each other to work, and this translates into better and better results for the company.”
Wierzbowski Eversheds Sutherland advised Grupa Netsprint on the deal. Partner Michał Karwacki, head of PE & VC, says: “We are glad that we could assist the buyer in this deal. We see consolidation trends in the digital sector, including advertising, SaaS and big data, and we would like to be part of such changes on the market.”
