21 Partners, a European investment group founded by Alessandro Benetton and Gérard Pluvinet, is rebranding as 21 Invest.
The company says its new name and logo more directly reflect the core activity of the Group, which in almost 30 years of activity has expanded from Italy to other geographies and is further progressing towards pan-European growth.
The new logo represents the vision of the group which is constantly aiming towards the future and continuous evolution.
“I chose the number 21 to identify the company that I founded in 1992 at the age of 28 – Alessandro Benetton, founder of the group commented – We were in the 20th century, but I already saw myself looking forward to the century to come. For me the 21st century represented the future. Today, the rebranding we are presenting is a further step in our growth path that aims to continue to invest in quality companies and making them grow.”
With offices in Treviso, Milan, Paris and Warsaw, over the years 21 Invest has completed more than 100 investments and raised more than EUR2 billion from institutional investors worldwide. The current portfolio companies generate aggregate sales of EUR1.5 billion and employ 9000 people. In 26 years of activity the Group has generated a realised return reaching 20 per cent annually thanks to an attentive value-creation approach to accelerate the growth of portfolio companies.
