An affiliate of private equity investment firm HIG Capital (HIG) has completed the acquisition of Vision Integrated Graphics Group (Vision), a provider of tech-enabled marketing solutions focused on customer acquisition and engagement for Fortune 1000 customers.
Headquartered in Bolingbrook, Ilinois, Vision provides personalised, turnkey marketing solutions which generate high returns on investment for blue-chip customers across several industries, including financial services, insurance, healthcare, retail and automotive. The Company’s end-to-end automated marketing campaigns and direct mail programs leverage technology and data in conjunction with best-in-class production and fulfilment to drive higher response rates and lower customer acquisition costs for clients.
“HIG will enable Vision to continue evolving our suite of solutions towards more technology-driven offerings while further professionalizing and scaling the business,” says Brad Moore, Vision’s CEO. “We are very excited about the future of the Company and believe our customers and employees will benefit greatly from this support, allowing Vision to attain its next level of growth.”
“We believe Vision represents an ideal opportunity to invest in a premier marketing solutions provider at a time when Fortune 1000 marketing departments are increasingly focused on utilising targeted and automated solutions to generate the highest ROI on their spend,” said Ryan Kaplan, Managing Director at HIG. “Brad and the rest of the executive team will continue to lead the organisation through this next exciting phase of organic and inorganic growth and we look forward to supporting their efforts.”
