DIP Capital’s Disruption Investment Platform (DIP) Fund I has invested USD1.7 million in Adludio, a globally leading mobile-technology company delivering immersive advertising to mobile devices.
DIP Capital was established in February 2018 and focuses on investing in disruptive businesses. Founded and led by Riccardo Cirillo, DIP has a first fund of EUR40 million for deployment globally and is sponsored by Platina Partners, an independent European investment firm focusing on renewable energy and private equity.
DIP’s investment in Adludio was part of a larger round that also included the majority of participation from existing Adludio investors. The investment will primarily be used to support the expansion of Adludio in the US and Asian markets, with the aim of Adludio disrupting the global creative media model.
Adludio is an award-winning, made-for-mobile ad tech company that creates and delivers engaging ads based on immersive experiences. Adludio specialises in “sensory advertising,” an innovative digital advertising technique that exploits the multi-sensory communication features unique to smartphones and tablets, to bring ads to life through 3D effects, gyro, augmented reality and haptic feedback.
Adludio is operating in the disruptive digital mobile ad market, which is currently the fastest growing segment in digital advertising. Digital mobile ad spend is expected to grow at over 28 per cent per year, three times faster than total ad media, reaching circa USD315 billion by 2021. This growth is being driven by increased mobile usage rates with users moving away from desktop to mobile devices and new users going directly to mobile.
Paul Coggins, Chief Executive of Adludio, says: “We are delighted with the support we have received from DIP and our other investors, which reflects the significant progress Adludio has made, especially over the last year. We have bold ambitions and know that the time is right for us to demonstrate the capability for our technology to disrupt made-for-mobile advertising industry.”
Riccardo Cirillo, Founding and Managing Partner of DIP Capital LLP, says: “Adludio’s success to date, which has been driven by delivering a high quality, differentiated creative services, stood out to me and my team immediately. So we’re excited to be part of the next phase of Adludio’s growth, and proud to support such a robust team of ambitious entrepreneurs on their journey to realise their global vision.”
