Anacapa Partners, a private equity firm focused on acquisitions in the lower middle market, has completed a growth investment in Auronix, a communications platform as a service (CPaaS) provider based in Mexico. Financial terms of the transaction have not been disclosed.
Founded in 1994, Auronix is the leading CPaaS platform in Mexico. Auronix’s platforms Calixta and Calixta Chat allow companies to reach both existing and potential customers on their preferred medium, driving real-time engagement, higher customer satisfaction, and increased customer awareness. Auronix is headquartered in Mexico City, Mexico.
“With more companies transitioning to mobile-first strategies, the global CPaaS industry offers considerable growth opportunities,” says Jeff Stevens, founder and Managing Partner at Anacapa Partners. “Through our partnership with Polo Capital, a search fund through which this investment was made, Auronix’s CPaaS platforms will continue to offer its clients the best avenues to engage with their customers through a variety of mobile communication channels.”
“Our partnership with Anacapa will provide Auronix with added resources to create solutions for an expanded customer base that is well positioned for the adoption of CPaaS tools,” says Adrian Villaseñor, Founder and Managing Partner of Polo Capital. “We believe Auronix can achieve substantial growth while continuing to differentiate its CPaaS offering by providing superior, local product implementation and technology support.”
