Acceleration Community of Companies (ACC) has acquired MKG, a national creative agency and Pink Sparrow, a national design and fabrication shop specialising in experimental environments.
The transaction was led by ACC Founder and CEO Michael Nyman and Founder and Chairman of MKG and Pink Sparrow, Maneesh K Goyal.
Founded in 2018, ACC is composed on acquired marketing, media and communications agencies and complemented by an advisory service. MKG was founded in 2003 and has offices in New York and Los Angeles. Pink Sparrow was launched in 2013 and operates from Brooklyn and Los Angeles, working with brands in the fashions, retail, music and event industries.
Goyal is to step down from his role of Chairman of both MKG and Pink Sparrow and into an advisory role with ACC. Tracy Bussan will remain at MKG as President. Anthony Santiago will remain at Pink Sparrow as Managing Director.
“We studied the market and it quickly became evident that the experiential space was such a critical specialisation to begin the build out of our community of companies,” says Nyman. “Between MKG and Pink Sparrow, we have two companies of unmatched creativity and reputation, who excel at their craft, partner with outstanding clients and, most importantly, have built talented teams thriving in incredible cultures.”
“MKG has been such a personal journey for me,” says Goyal. “As I pivot to a new stage in my entrepreneurial career it was important for me to find the right partner for this next chapter of both MKG and Pink Sparrow. With Michael and the ACC vision for the future of marketing, I couldn’t have found a more fitting new home for my two beloved companies.”
“It’s been a fantastic journey for MKG under Maneesh’s direction and vision for all these years,” says Bussan. “I am excited for our next chapter as we join forces with ACC and their uniquely specialised model. I am confident this partnership will not only serve our clients well, but also build upon MKG’s creative culture, in which our people will continue to thrive.”
“I am thankful to Maneesh for his strong leadership,” says Santiago. “We’re excited about Pink Sparrow’s growth, especially with the recent launch of our Los Angeles operation, and we look forward to collaborating with ACC…the sky’s the limit.”
