Private equity investment firm HIG Capital’s (HIG) portfolio company, Vision Integrated Graphics Group (Vision), has acquired SourceLink Acquisition (SourceLink).
Headquartered in suburban Chicago, SourceLink provides personalised, turnkey marketing solutions which generate high returns on investment for businesses across several industries, including financial services, healthcare, and insurance. SourceLink’s comprehensive suite of data-driven, omnichannel marketing solutions leverage data modelling capabilities in conjunction with digital marketing expertise to reach a client’s best prospects while driving higher responses rates and lowering customer acquisition costs.
“SourceLink is a highly strategic and complementary investment that will accelerate our evolution into a fully-integrated, omnichannel marketing solutions provider, dedicated to helping clients acquire and engage customers,” says Brad Moore, Vision’s CEO. “We have been very impressed with SourceLink’s compatible culture and leadership, their data analytics team and their digital agency, Path Interactive, all of which will greatly benefit our clients.”
Don Landrum, CEO of SourceLink, adds: “We are excited to join the Vision team and share Brad’s enthusiasm for what our companies can accomplish together. We are looking forward to utilizing the scale and resources of the combined company to deliver increasingly differentiated solutions and value to current and new clients.”
“SourceLink helps transform Vision into a highly diversified provider of targeted marketing solutions at a time when companies are hyper-focused on generating the highest ROI on their marketing spend,” says Ryan Kaplan, Managing Director at HIG “We look forward to continuing to support the efforts of the combined management team’s efforts through this next exciting phase of growth.”
