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Token platform Smartlands to digitise own equity

Smartlands, a global security token issuance and investment platform is to tokenise its own Holding company, Smartlands Holding Ltd, and for the first time offer shares tokenised on the Smartlands platform to US investors.

Valued at USD28,600,000 (pre-money), the company will make 3.5 per cent of its equity stake available to investors worldwide, including accredited investors in the US. Smartlands is looking to raise USD1,000,000 and use the funds for global expansion, development of the newly released digital payment product Smartee, and distribution of the first Smartee Co-owner payment cards.

The security token offering will be conducted in partnership with IIP Securities, a FINRA-licensed broker-dealer in compliance with the Reg D, Reg S regulations. Digital securities issued on the Smartlands Platform will be available to accredited investors in multiple jurisdictions.

“This offering is a part of our bigger strategy of bringing in investments through the sale of a 12 per cent equity stake. Our funding target is USD3,900,000, most of which we plan to achieve through traditional fundraising. While in talks with VC funds and crowdfunding platforms, we want to give our community, individual investors, and crypto enthusiasts, a chance to acquire a stake in Smartlands. For the first time we’re making the tokenised shares issued on Smartlands available for the members of our US community and some other previously untapped geographies,” says Ilia Obraztsov, Smartlands CEO. “We believe that tokenising own equity is the future of fundraising for startups. This mode of crowdfunding far exceeds other types of public offerings in speed, efficiency, and transparency at much lower costs, potentially bringing a much brighter promise of liquidity.”

“We have plans to build a global digital banking ecosystem, and Smartee is a big part of it. Designed for highly diverse audiences, it’s a novel solution for digital payments and investing. With Smartee, users will be able to receive, store, and transfer EUR, GBP, USD and the most popular digital currencies in a friendly and secure mobile app with a built-in digital wallet,” Yaroslava Tkalich, Smartlands CMO, adds. ‘The app is available for download from the Google Play Store (the App Store release is coming shortly). We already began to implement our Co-owner model, in which we allocate six million of Smartee shares to the first one million users who register an account and pass KYC. Soon we will begin distributing the physical payment cards and roll out new features.”

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