Optimum Strategic Communications adds to team

Optimum Strategic Communications (Optimum), an international strategic healthcare communications firm, has appointed Shabnam Bashir to help build and strengthen its integrated public relations and investor relations offering to clients across the global healthcare industry.

Shabnam brings 10 years of experience advising UK and international companies ranging from start-ups to large public organisations across a range of sectors advising on strategy, crises management, IPO and M&A transactions.

 
Shabnam joins from Citigate Dewe Rogerson (part of Huntsworth Health), where she applied her broad-based experience to support the Life sciences and Healthcare team. 
 
Mary Clark, Managing Director, Optimum Strategic Communications, says: “We are proud to work with some of the most innovative and successful companies in the life sciences and healthcare sector supporting our clients through fund raisings and major milestones. We have grown significantly in the past year with the team operating across Europe and the US. Shabnam’s appointment will enable us to build on this success and support our integrated PR and investor relations operations.”
 
Bashir says: “Optimum has a superb reputation in our sector for its depth of understanding of the industry. I am very excited to join this diverse and dynamic team of experts and bring a holistic approach to providing market-leading strategic advice to our clients and network.”
 
Since launch in 2017, Optimum has grown rapidly and now works with over 40 companies in pharma, medtech, biotech and healthtech across 13 countries in Europe. 2019 was an exceptional year for the Company and saw it not only expand its client base, but its healthcare expertise - building on its healthtech portfolio and working with some of the most innovative minds in the sector. Recently, the Optimum team supported Galapagos in its announcement of the largest biotech deal in Europe, and one of the most transformative deals in the sector with Gilead.