Zeotap receives USD42 million in series C round

Customer intelligence

NeueCapital, Math Capital, TTCER Partners, Kathaka, the Rupert family office, and Coparion have invested USD42 million in a series C round in customer intelligence platform Zeotap.

Half of the capital was secured this year; the remainder was raised last year from existing investors. Eric Roza, former leader of Datalogix and Oracle Data Cloud, has joined Zeotap’s board of directors as part of the deal. Existing investors that participated include New Science Ventures, Capnamic Ventures, Iris Capital, HERE, Innov8 (Singte), and IONIQ.

The round also attracted business angels including Eric Roza, Taylor Barada, former VP of corporate development, strategy and strategic partnerships at Adobe, Bernd Miehler, former EVP at TeamViewer, Andy Bursky, chairman at Atlas Holdings, and Jim Thoeni, current CRO at Zeotap and former AVP at Salesforce.

“Once again, some of the world’s most established investors have placed their trust in us,” said Zeotap founder and CEO Daniel Heer. “In a tumultuous time for the industry, this will allow us to continue on our mission to deliver solutions to marketers’ most pressing problems,” he added.
Founded in 2014, Zeotap is a SaaS-based customer intelligence platform that aims to enable companies to understand their customers and predict behaviours, in order to invest in more meaningful experiences, according to the company.

Zeotap works with Mercedes Benz, Red Bull, BBVA, Orange Telecom, and Vodafone. The company’s global footprint spans countries in Europe, North America, Latin America, and Asia.

“Zeotap is the most important data platform to emerge in years. Unlike legacy data and identity vendors, Zeotap offers a robust, integrated CIP in 8 of the top 10 global markets. I’m thrilled to join the team and confident we’ll become a key partner to virtually every multinational marketer over the coming years,” said Eric Roza.

The fresh capital will partly be used to double down on ID+, the company's recently launched universal marketing identity feature.