CI Capital partners with Martin Reidy

CI Capital Partners, a New York-based private equity firm, has formed a partnership with Martin Reidy to jointly pursue platform company investments in the marketing services industry. 

Reidy brings has significant operational experience in marketing services, having most recently served as the President & CEO of Ansira, a leading technology-enabled marketing solutions provider focused on targeted local marketing. Prior to Ansira, he was Senior Partner at MediaLink and before that, President & CEO of Meredith Integrated Marketing. Reidy also served as President & CEO of both Publicis Modem Digitas and R/GA, two global marketing services agencies.

CI Capital and Reidy will pursue investment opportunities in the marketing services sector by targeting platform companies with differentiated capabilities and industry-leading management teams that can act as consolidators in a fragmented and fast-growing industry. 

"I am pleased to announce this new partnership with CI Capital," says Reidy. “CI Capital has a long and successful track record of backing experienced management teams to acquire and build businesses through organic growth and numerous add-on acquisitions, which was important to me as I selected a partner.

"I believe that now is an attractive time to build a platform company in marketing services. Marketers today have access to such a wide variety of information and tools to better attract customers. Agencies that can harness those resources to deliver an individualised message to the customer will provide the best results for their clients.” 

Joost Thesseling, Managing Director at CI Capital, says: "Over 30 years, Martin has built an impressive reputation as a leader in the marketing services sector. We are thrilled to have the opportunity to work with an executive of Martin’s caliber and look forward to our partnership."