RedBird to sell N3 to Accenture

RedBird Capital Partners (RedBird) is to sell N3 to Accenture. Terms of the transaction have not been disclosed.

Headquartered in Atlanta, Georgia, N3 is a tech-enabled sales and demand generation firm with specialised talent across areas such as cloud, software and 5G ecosystems. The company utilises its artificial intelligence-powered platform to generate efficient sales conversion and high-value revenue solutions for its clients.
 
With over 2,200 employees and locations across five continents, the Company leverages its global reach as a key partner to leading technology firms, including Microsoft, Cisco, and SAP.
 
“N3 has experienced tremendous growth during its partnership with RedBird, and this is a real credit to Jeff and his team who have built N3 into a critical sales partner within the leading cloud and software ecosystems,” says Gerry Cardinale, Founder and Managing Partner of RedBird. “We wish the N3 team continued success in their new partnership with Accenture.”
 
“It’s been an incredible journey, and I appreciate RedBird’s support as a partner who truly understands the key elements of company building, as well as the transformational changes rapidly occurring across the cloud landscape tied to virtual sales capabilities,” says Jeff Laue, Founder and CEO of N3. “We’re excited to continue delivering for our customers as a member of the Accenture organisation.”
 
Guggenheim Securities, LLC served as financial advisor to N3 and RedBird on the transaction. Fried, Frank, Harris, Shriver & Jacobson LLP served as legal advisor to RedBird, while Alston & Bird LLP served as legal advisor to N3.

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