Warburg Pincus leads USD100m Series A funding round in Take Blip

Brazil-based API communication platform Take Blip has completed a USD100 million Series A funding round led by Warbuirg Pincus.

Headed by founding partners Roberto Oliveira, Daniel Costa and Marcelo Oliveira, Take Blip manages how enterprises engage with customers by connecting several corporate workflows (CRM, Customer Service, Analytics, etc.) with conversational channels such as WhatsApp, Apple Business Chat, Facebook Messenger and Google RCS.

The company caters to over 750 clients, including several Brazilian industry leaders such as Claro, Itaú Unibanco, Coca-Cola, Localiza, Fiat, TruckPad and others. Through Take Blip, customers can discover, engage and transact with brands and businesses in conversational channels with better user experience and lower costs. “Customer service is one of the main challenges faced by companies, regardless of their size. The use of automation and software integration is extremely powerful to upgrade the customer journey. Our platform offers an easy way to deliver a high level of service and personalised interactions at a low cost,” says Daniel Costa, Take Blip’s Chairman and CHRO.

“We are very excited about Take Blip. Very rarely we find a company with this level of product-market fit and growth pace combined with strong economics and an engaging entrepreneurial corporate culture – and we have found it in Brazil,” says Ash Somani, managing director, Warburg Pincus.

“Take Blip is at the centre of two extremely relevant shifts in this digital era. The first is that the internet has become conversational. People want to experience, discover, engage and transact with brands as they do with friends, through messaging platforms and social media. The second is the positive use of data and artificial intelligence to predict what is the next best interaction a company can have with each customer. Take solves both challenges and in a matter of weeks we fast-forward a few years of our clients’ digital strategy,” says Take Blip CEO Roberto Oliveira.

“Ultimately this is a huge market – in the near future every single company will have to be part of the conversational internet just as they had to launch a website in the near past – and we are confident Take Blip has the right team to help its clients in this journey,” adds Piero Minardi, head of Warburg Pincus in Latin America.

Take Blip’s strategic objectives include scaling its Brazilian operations through investments in sales, marketing, customer support and R&D, as well as the international expansion to key markets such as USA, Europe, and Mexico.

Lazard acted as lead financial advisor to Take alongside Itaú BBA.