GoGet raises USD2m in Series A funding round led by Monk’s Hill Ventures

GoGet, an on-demand workforce and job platform based in Malaysia, has closed a Series A round of USD2 million led by Monk’s Hill Ventures. 

The funding will be used to scale GoGet’s services in Malaysia through product development, building and expanding its product and technology teams. GoGet will also expand its sales and digital marketing teams to grow user acquisition.

“The traditional labor market is inefficient during these challenging times. Businesses especially SMEs need to find innovative ways to cut costs while being profitable. Our robust technology provides these businesses a cost-efficient solution beyond what a traditional job matching service can provide. This includes quality control, compliance to standards, good user experience, and workflow integration.

"Our vision is to build a sustainable future of work by empowering both businesses and gig economy workers in ASEAN. We also believe that by addressing the gaps in protection for flexible workers, it is making flexible work sustainable for our future,” said Francesca Chia, CEO and Co-Founder.

Today, the platform has over 20,000 GoGetters and ver 5,000 businesses of all sizes, from micro SMEs to MNCs, have been onboarded to the app to hire GoGetters. All GoGetters are verified and trained using the platform before they start claiming jobs. Companies including Lazada Malaysia, IKEA Malaysia, foodpanda and Bloomthis are using GoGetters for regular tasks including delivery, packing, and event support.

"We partnered with GoGet on one of Lazada’s initiatives during Malaysia’s Movement Control Order in March. Leveraging their platform which includes Gogetters, logistics and technology capabilities, we were able to quickly onboard and help agricultural-based businesses who were severely impacted by the pandemic to deliver thousands of fresh produce which would have otherwise been thrown away,” says Shah Suriye Rubhen, COO of Lazada Malaysia.

GoGet has also introduced gamification to upskill from basic skills to promoter skills and increase utilisation of their GoGetters. GoGetters also get access to financial products such as savings and insurance.

“The nature of work is being redefined as companies and workers seek both flexibility and fit. This trend has been accelerated by the pandemic, as businesses are transforming in response and require more elastic workforce. GoGet provides a community of motivated and well-trained workers, but more importantly, its platform extends the corporate people management systems  to ensure quality, compliance and seamless workflow,” said Kuo-Yi Lim, Co-Founder and Managing Partner of Monk’s Hill Ventures. "We partnered with GoGet on one of Lazada’s initiatives during Malaysia’s Movement Control Order in March. Leveraging their platform which includes Gogetters, logistics and technology capabilities, we were able to quickly onboard and help agricultural-based businesses who were severely impacted by the pandemic to deliver thousands of fresh produce which would have otherwise been thrown away,” says Shah Suriye Rubhen, COO of Lazada Malaysia.

GoGet also plans to open its platform for companies to utilise their technology to manage and digitize manual processes in their workforce. The company also has ambitions to expand across ASEAN.