Guardian Capital Partners invests in Upper Echelon Products

Guardian Capital Partners (Guardian Capital) has invested in Upper Echelon Products (Upper Echelon). Guardian Capital partnered with Upper Echelon’s co-founders and executives, who will continue to operate the Company.

Headquartered in Austin, TX, Upper Echelon is a data-driven consumer products company selling its own branded products through eCommerce marketplaces. Consumers are faced with a myriad of options in the eCommerce space today. Upper Echelon leverages its technology and consumer products expertise to launch high quality products to fit consumer needs and lifestyles. The Company’s brand names include Everlasting Comfort, Repel, Café Du Chateau and Le Chateau.

Scott Evans, Managing Partner at Guardian, says: “Guardian is extremely excited to partner with Upper Echelon’s co-founders and management team. The Company’s proprietary approach to new product development and selling into the eCommerce channels is cutting edge. The consumer shift of shopping from brick and mortar retail to eCommerce is significant, and Upper Echelon is well positioned to continue leading its consumer products strategy in this marketplace.”

Joe Federl, Co-Founder of Upper Echelon, says: “Upper Echelon is still in its early days, and we are excited about further building the organisation and growing from an eCommerce first mover to an eCommerce market leader.” 

Travis Killian, Co-Founder, adds: “Upper Echelon has been highly successful to date, and the partnership with Guardian Capital is the catalyst we have been looking for to support bringing the Company to the next level. Joe and I are both tremendously excited to enter into this partnership and look forward to what the future brings.”

The law firm Faegre Drinker Biddle and Reath advised Guardian Capital. East West Bank provided financing. Morgan Lewis provided legal advice for Upper Echelon, and Brown Gibbons Lang & Company served as the exclusive financial advisor to Upper Echelon in the transaction.