Playfly Sports, a full-service sports marketing company, has acquired three of FOX Sports’ leading businesses: Home Team Sports, Impression Sports, and FOX Sports College Properties.
These additions provide Playfly Sports with the ability to help brands and advertisers reach households nationwide via live US broadcasts of MLB, NBA, and NHL games, and expand their presence in the collegiate and high school multimedia rights space.
Playfly Sports’ platform offers brands a differentiated advertising and media engine consisting of scaled linear, digital, and experiential assets that connect with sports fans at a local, regional, and national level.
“Playfly now has the unique ability to deliver brands to millions of sports fans on both a local and national level with the addition of these regional sports networks, professional sports teams, and top college athletics departments to our roster of dedicated business partners,” says Michael Schreiber, Founder and CEO, Playfly Sports. “And, we connect these brands with fans through new data-influenced, digital-enabled sports marketing solutions.”
“Playfly Sports’ portfolio covers the full lifecycle of sports fandom from high school sports, to college athletics, to the pro levels, and esports, too,” added Schreiber. “Most importantly, we are also adding the talented sports marketing team members from these FOX Sports divisions while maintaining our focus on our clients’ growth and innovation objectives.”
