Inflexion has made a minority investment in The Goat Agency (Goat), a global social media and influencer marketing agency. The investment is being made by Inflexion Enterprise Fund V, Inflexion’s lower mid‐market fund.
Founded in 2015, Goat is a social media marketing agency focused on helping big brands to use influencer marketing effectively. It couples a data-led approach with deep industry insight to help large blue-chip corporates such as Dell, King and Tesco, reach niche audiences at scale through the use of influencers. Goat is headquartered in London, with 112 staff split between the UK, US and Asia. The business has grown rapidly since foundation with revenues growing at over 60 per cent per year.
Inflexion will work with Goat to sustain its impressive growth trajectory in international markets, with support from Inflexion’s in-country experts. Goat’s data-led approach will be expanded with the help of Inflexion’s network of Digital Associates and organic growth through its best-in-class service will be accelerated.
Goat will continue to be led by its founders Nick Cooke, Harry Hugo and Arron Shepherd.
Shepherd says: “We were immediately drawn to Inflexion as they really understood our business, as well as the social media sub-sector. The business we have built has expanded quickly in the six years since we set it up, and it feels like a logical next step to partner with Inflexion as we look to expand into new territories and extend our data capabilities even further.”
Simon Turner, Managing Partner, Inflexion, says: “Goat is a dynamic and progressive business with a unique market position. Influencer marketing is becoming an increasingly important way to engage consumers and Goat is the market leader in its field. The company already has world-class digital and data capabilities, and we are confident that together we can grow the business to a position of unique scale in its markets.”
