Yellow Wood appoints new Operating Partner
Yellow Wood Partners (Yellow Wood), a Boston-based private equity firm focused on investing in consumer brands and companies, has appointed Mark Malo, an experienced executive with over 30 years’ experience in the consumer-packaged goods (CPG) industry, as an Operating Partner.
Dana Schmaltz, Partner of Yellow Wood, says: “Our functional based operational management approach to investing and improving our consumer portfolio companies is designed to maximise a brand’s performance. Mark’s extensive experience working in and successfully leading all aspects of the sales function for numerous brands throughout his career will bring immediate value to our firm and our portfolio investments. He aligns extremely well with Yellow Wood’s focus on consumer consumption and how it drives the value of brands. We are excited to have his capabilities and deep experience on the Yellow Wood team as we continue to grow our firm.
Malo started his career working in plant engineering at Frito-Lay and held jobs of increasing responsibility at The Clorox Company where he spent most of his career. He began at Clorox in 1994 in product supply and transitioned into sales in 1998, where he gained experience working with all major retailers in North America. He spent five years as President and General Manager of Clorox’s Canadian business before relocating to Northwest Arkansas in late 2012 where he served as Vice President and General Manager of Clorox’s Global Walmart business. He started a consulting business in 2020 focused on building brand and customer strategies. Malo is a graduate of Bowling Green State University.
Malo increases to eight the number of Yellow Wood’s team of senior Operating Partners who utilise their expansive consumer products experience to develop strong partnerships with management teams that maximises strategic value creation.