UserZoom, a specialist in Experience Insights Management (XIM), has raised USD100 million in a funding round led by Owl Rock.
UserZoom will use the funding to build out the company’s proven XIM solution that helps businesses join the dots between their user experience (UX) and customer experience (CX) strategies and get an org-wide view on their digital experience.
In today’s digital economy, designing great product experiences is a critical competitive differentiator. Unfortunately, businesses often silo their data in separate user and customer buckets, resulting in increased technical, process and data debt, and a fragmented end experience for customers and users. UserZoom’s XIM solution helps the world’s leading brands better understand and manage their digital experiences by gathering and combining insights between user experience (UX) and customer experience (CX) teams and strategies, leading to enhanced digital experiences that increase sales, and improve engagement and retention.
“Covid-19 has led to a significant acceleration in consumers’ rate of digital adoption and their expectations for a seamless, convenient and personalised experience,” says Alfonso de la Nuez, Co-CEO and Co-Founder, UserZoom. “This investment, as well as our ‘rule of 40’ financial performance in 2020, is proof that businesses are waking up to the fact that traditional ways of designing and measuring digital experiences are no longer good enough. Today’s users and customers demand more, and leaders need the insights that UserZoom provides to allow them to quickly make confident, customer- and data-driven decisions across all stages of the product life cycle, pre and post-live, to stay in front of the competition.”
“In today’s digital economy, quality of experience is the driving factor that helps businesses retain customers and generate increased revenue,” said Pravin Vazirani, managing director at Owl Rock. “Despite this, many organisations are still unable to properly extract and manage the potential insights that lie within a customer journey. UserZoom helps enable companies to harness these insights and drive improved digital experiences.”
Andy Lefkarites, an investor at Owl Rock said in a statement: “We see a tremendous market opportunity for UserZoom, which enables companies of all sizes and industries to continually enhance and prioritise their digital experience strategy. We are pleased to be able to support UserZoom with growth capital to enable them to seize that opportunity.”
“Our acquisition of EnjoyHQ is yet another example of our goal to simplify and improve the XIM process,” says Andrew Jensen, SVP Product, UserZoom. “Our vision is to allow our customers to connect project insights from UserZoom with a broader CX & UX integrated experience insights hub, where thousands of users across the organisation can conduct analysis, share feedback, and discuss proposals needed to create seamless experiences that drive business outcomes.” An integrated UserZoom and EnjoyHQ product will be available in the second half of 2021.
