Dubin Clark, a private equity firm with offices in Boston, MA and Jacksonville Beach, Florida, has invested in a new portfolio company, iROCKER, Inc (iROCKER).
iROCKER is a watersports lifestyle company focused on designing and innovating outdoor recreation products, including inflatable stand-up paddleboards (SUPs) and other watersport accessories. Since launching its flagship iROCKER SUP brand in 2013, the company has introduced its Nautical and Blackfin brands to capture the full needs of SUP enthusiasts. In addition, the company has expanded into accessory offerings, including wave mats, floating docks, coolers, speakers, kayak conversion kits, backpacks, leashes, paddles, SUP anchors, and pumps. iROCKER has earned a reputation as a market-leader with best-in class products and service while continuously cultivating new product innovations for an engaged customer base.
“iROCKER has an impressive trajectory and culture that provides a strong foundation for the future. We are thrilled to support Steve, Dave, and the management team in their vision of continuing the company’s exciting growth,” says Matthew Broullire, Vice President at Dubin Clark. “Together, we look forward to leveraging iROCKER’s strong brand, organisation, and position within the industry to launch new products, enter new categories, expand sales and marketing efforts on a global basis, while growing iROCKER’s presence both domestically and internationally.”
iROCKER Founders, Steve Elder and Dave Erwin, add: “As SUP enthusiasts ourselves, our initial goal with iROCKER was to provide a superior inflatable product for the SUP market. Since 2013, we have built a loyal customer base by maintaining our focus on crafting and delivering high quality and innovative products. We chose Dubin Clark as a partner because we felt their expertise in delivery of niche products would support our goals of continued innovation and commercialisation of new products for our customers. We look forward to everything this partnership has to offer and are excited about all the possibilities it holds for our fellow watersport-loving community.”
DHG Corporate Finance LLC provided M&A advisory services to iROCKER as part of the transaction.
