General Atlantic, a growth equity firm, has completed a growth investment in Buff City Soap, a plant-based home and personal care brand franchise.
General Atlantic, a growth equity firm, has completed a growth investment in Buff City Soap, a plant-based home and personal care brand franchise.
Buff City Soap will use the funds to support continued store openings, product category expansion, and growth in e-commerce.Founded in 2013, Buff City Soap’s mission is to create plant-based products free of harsh chemicals and detergents. The company has experienced rapid growth as consumers are drawn to its differentiated, high quality offering of soap, laundry, bath and body products, which are handcrafted daily in each store’s Soap Makery.
The business currently has more than 100 stores across the US and has significant expansion planned for 2021 and beyond. Buff City Soap has attracted highly experienced franchises who have helped extend the brand’s reach to more than 20 states and have demonstrated strong enthusiasm for the Buff City Soap concept and mission.
“With a handmade product line and a focus on transparency, Buff City Soap has established a loyal customer following,” says Andrew Crawford, Global Head of Consumer at General Atlantic. “As consumers increasingly look for high-quality home and personal care offerings that emphasize plant-based ingredients, we believe there is meaningful opportunity for Buff City Soap’s continued growth through product, category, and unit expansion. We look forward to partnering with the Buff City Soap management team, as well as existing investors Crux Capital and Guideboat Capital, to meaningfully scale the business.”
As part of the transaction, Andrew Crawford will join the Buff City Soap Board of Directors. Additional terms of the deal have not been disclosed.
