Mid Europa Partners (Mid Europa) has completed the simultaneous acquisitions of UAB Pigu (Pigu) and Hobby Hall Group OÜ (HHG), becoming the majority shareholder in the combined group, which represents the leading e-commerce and online marketplace platform operating across Lithuania, Latvia, and Estonia, with a growing presence in Finland.
With several million registered customers across four countries, over 3,000 merchants onboarded on its proprietary marketplace platform over the last year, Pigu also has a unique portfolio of online shopping destinations such as pigu.lt, kaup24.ee, hansapost.ee, 220.lv, xnet.lv, and hobbyhall.fi.
Mid Europa says the combined Group is expected to lead the development of the region’s rapidly growing digital economy by offering the best-in-class value proposition and online shopping experience for its customers and merchants alike.
