Pitalia Capital launches with GBP50m fund

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John Davies has joined Pitalia Capital to launch a new investment fund in response to increased demand for capital and support from small to mid-sized businesses across the UK.

The firm, which is part of the Pitalia group of companies and funded by entrepreneur Anil Pitalia, will seek to invest across a diverse portfolio of ambitious businesses. This will include early-stage companies looking for growth capital to scale, as well as backing management buyouts of mid-sized firms.
 
It will focus on flexible deal structures, enabling its team to support a broad range of businesses by deploying up to GBP10 million per transaction, and it intends to support companies across a diverse range of sectors.
 
With more than 20 years’ experience in the venture capital, private equity and corporate finance industries, Davies joins Pitalia Capital from Seneca Partners. Over the last six years he has supported several of the firm’s most successful investee companies in his role as investment director. This includes digital business communications specialist Mission Labs, which it exited in March in a deal valued at more than GBP40 million, providing a 4.2x return to investors.
 
Davies was also instrumental in originating and supporting Seneca Partners’ investment in Manchester-headquartered Wejo Limited, a leader in connected vehicle data, which recently announced plans for a USD1 billion Nasdaq listing. He sat on the board for over two years and worked closely with Wejo CEO Richard Barlow to support his growth journey.
 
At Pitalia Capital he will focus on growing the team, targeting new investments and creating a diverse portfolio of businesses.
 
John Davies, Managing Partner at Pitalia Capital, says: “What makes Pitalia Capital different is our personal approach to investment.  We want to back great people who share our values, and it’s as much about who they are as an individual as it is about the business they run. Whether an entrepreneur needs growth capital to bolster their early-stage company or requires funding to help a more established mid-sized business reach the next stage of its strategy, we’re building a team that will invest in and support management teams as they push forward with their own expansion plans.
 
“We don’t have the usual restrictions of typical private equity funds as we invest our own capital, not funds raised from third parties. That means we can back whoever we want, whatever their unique situation. We therefore have no external pressure to rush to deploy capital or to exit good investments – and this provides us with a far more flexible investment mentality. I’m really looking forward to getting out into the market to introduce Pitalia Capital to the entrepreneurs and founders that are driving growth, not just here in the North West, but right across the UK.”
 
Pitalia Capital joins the Pitalia Group of companies alongside Pitalia Real Estate, which launched in March 2021, and is being led by long-established real estate professional David Lathwood.