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InTandem Capital Partners unveils new brand and website

InTandem Capital Partners, a healthcare services focused private equity firm, has adopted an updated brand platform, and as part of that effort, has launched a new website. 

The changes are intended to better reflect and communicate the firm’s overarching mission and investment strategy.

Unveiled last week, InTandem’s updated website incorporates typography, photography, and design elements that build upon the firm’s established brand equity while offering a more modern, differentiated and user-friendly appearance and experience. The website also includes recent podcasts developed and recorded by the firm’s senior executives that outline InTandem’s value-added operating capabilities and partnership techniques that, together, seek to create long-term sustainable value for key stakeholders.

“We are thrilled to share our updated branding and new website with our dedicated limited partners, high-performing portfolio companies, trusted advisors and, of course, the market as a whole,” says Janice Rahm, Managing Director at InTandem Capital. “In particular, we believe our new website better illustrates and reflects our team’s unique capabilities, expertise and passion for investing in and partnering with emerging leaders in the healthcare services sector.”

“Since founding InTandem, we have always recognised and appreciated the need and importance of continuously evolving and adapting, all while maintaining the core values and financial and operating disciplines that have played pivotal roles in our success to date,” says Elliot Cooperstone, Managing Partner of InTandem Capital. “To ensure we are actively and effectively promoting InTandem’s true identity, we saw a significant opportunity to invest the time and resources into our revitalised brand.”

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