Pixieset secures growth investment from Susquehanna Growth Equity

Pixieset Media (Pixieset), a Vancouver-based software solutions provider for photographers and creative professionals, has secured a growth investment from Susquehanna Growth Equity (SGE), an entrepreneur-centric growth equity firm exclusively focused on software and information services companies. 

In conjunction with the transaction, Martin Angert, Managing Director at SGE, has joined Pixieset’s Board of Directors alongside Co-Founder & CEO Simon Wong and Co-Founder & COO Phoebe Jiang.

Founded in 2013, Pixieset’s mission is to support photographers and creatives across the world as they launch and grow their businesses. The Company’s platform includes tools to help photographers tell their story and manage workflow, such as an industry-leading Client Gallery, Website Builder, and Online Store. Later this year, Pixieset will continue to build out its product suite with the release of Studio Manager, an end-to-end business management solution to provide photographers and creatives with invoicing capabilities, contract and e-signatures, and other client management tools. The transaction marks Pixieset’s first outside institutional capital investment and occurs amid a substantial growth phase for the Company, which currently serves over 600,000-plus users on its platform globally.

Simon Wong, Co-Founder & CEO of Pixieset, says: “SGE connected strongly with our vision to support and inspire photographers and creatives by equipping them with the capabilities and tools to grow their own photography business. We are thrilled to partner with SGE’s talented team as we seek to scale the products and services we provide to our clients worldwide, while maintaining our unique focus on beautiful design, ease of use and productivity.”

“We are delighted to partner with Pixieset, which has firmly established itself as a go-to solutions provider for ambitious photographers and other creatives worldwide. With innovative options for expert to amateur photographers, we believe that Pixieset is well-positioned to lead this growing industry, and we look forward to working with Simon, Phoebe, and the team through their next phase of growth,” says Martin Angert, Managing Director at SGE.

Deloitte LLP served as financial and tax advisors to Pixieset, while Fasken Martineau DuMoulin LLP served as legal counsel. SGE was advised by Stikeman Elliot LLP.

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