AUA Private Equity-backed Westminster Pet Products acquires Pet ‘n Shape
AUA Private Equity Partners portfolio company Westminster Pet Products, has acquired substantially all of the assets of Pet Ventures, dba Pet ‘n Shape.
Established in 2005 by the Abramson Family, Pet ‘n Shape is an emerging brand of pet treats and chews that offers a full-line of branded, high-quality products made from natural ingredients.
Joe Flanigan, CEO of Westminster, says: "The combination of Westminster and Pet ‘n Shape allows us to build on the success Pet ‘n Shape has established in the online and e-commerce channels, and enables us to serve a larger customer base, across new channels, with a broader range of product offerings."
Ahdee Abramson, Founder and CEO of Pet ‘n Shape, adds: “As part of the Westminster family, Pet ‘n Shape will have more resources and support to focus on continued growth and enhancing its value proposition to customers. On behalf of the entire Pet ‘n Shape team, we look forward to joining Westminster and to our combined continued success.”
David Benyaminy, Partner with AUA Private Equity, adds: “We are excited to partner with Ahdee and his talented team to continue growing the Pet ‘n Shape brand. Pet ‘n Shape expands Westminster’s consumable offering and enhances its important and fast-growing e-commerce segment.”
AUA Private Equity has built a seasoned executive leadership team at Westminster led by CEO Joe Flanigan, formerly the Global Pet Specialty Director at Mars, Inc. Recent additions to the Westminster leadership team also include: (i) Kim Spang as CFO, formerly SVP of Finance at Pabst Brewing Company and Senior Finance Director at Welch Foods; (ii) Jorge Abud as Chief Commercial Officer, formerly Retail Sales Operations Director for Mass & Pet Specialty at Mars, Inc; and (iii) Jason Eldridge as VP of Marketing, Innovation and eCommerce, formerly Global Marketing Director and eCommerce lead at Merisant Company.
The transaction was led by Partner David Benyaminy, Vice President Ari David, and Analyst Trip Ewig on behalf of AUA Private Equity. Legal advice was provided by McDermott Will & Emery. Financial details of the transaction were not disclosed.