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RealEats secures over USD16m in Series A funding

RealEats, a meal delivery service that makes it simple for people to enjoy the nutritional benefits of real food, has raised USD16.3 million in a Series A funding round. 

The round was led by Hamilton Lane (NASDAQ: HLNE) on behalf of the New York State Common Retirement Fund, which participated through its co-investment fund managed by the firm, and also includes health and wellness retailer GNC, Armory Square Ventures, and Excell Partners.

“We are thrilled to partner with such highly strategic and supportive investors who share our vision for a healthier food future,” says Dan Wise, founder & CEO, RealEats America Inc. “This capital raise is a testament to the dedication of our amazing team, the delicious real meals they make, and our incredibly loyal customers across the country. RealEats is poised to expand significantly with this infusion of capital and the growing consumer demand for healthy real food.” 

Leading private markets investment management firm Hamilton Lane led the round via a co-investment fund it manages on behalf of the New York State Common Retirement Fund, and will represent investors on the RealEats Board of Directors. 

David Helgerson, Managing Director of Direct Equity Investments at Hamilton Lane, says: “RealEats is taking a leadership role in the healthy food revolution through its innovative, high-quality and convenient food options. We are excited to support the Company’s expansion across the country as it inspires customers through a unique combination of real food offerings, including many from the Finger Lakes region of New York.”

Global health and wellness brand GNC Holdings, LLC, made a substantial investment in the Series A round. Yong Kai Wong, GNC’s Executive Vice-Chairman, has joined the RealEats Board of Directors and is working closely with the company to launch several strategic collaborations, including launching RealEats meals on GNC.com in early November as the first fresh meal brand available to purchase through GNC’s website. 

“GNC’s heritage has always been about helping our consumers Live Well and as we expand our health and wellness platform solutions, we couldn’t be more excited to partner with RealEats as part of our GNC Ventures initiative, to provide fresh, healthy meals to consumers across the country,” says Wong.

Armory Square Ventures, a technology venture capital firm and community catalyst in upstate New York, added to their earlier investment in RealEats. “We have worked closely with Dan, Erik, Rebecca and the RealEats team since investing in the seed round two years ago. Over that period, RealEats provided excellent culinary offerings to a growing set of passionate customers through a pandemic. Now that many more people are spending time at home and the lines between work and home have blurred, we believe RealEats will continue to scale,” says Somak Chattopadhyay, Managing Partner at Armory Square Ventures. “We are also pleased to invest again alongside our longtime partner Hamilton Lane, the New York State Common Retirement Fund and GNC.”

Excell Partners, a venture capital fund that invests in high-tech high-growth startups in New York State, also increased its investment in RealEats. “Finding healthy, high quality meals for your family is even more important today and RealEats helps consumers achieve that,” says Rami Katz, Excell’s COO. “This is our fourth investment in RealEats and we are pleased to continue supporting the company’s tremendous growth.”

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