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Blackfinch Ventures invests in Measure Protocol

Measure Protocol, a UK scale-up that offers a new way to access consumer behavioural data at a scale, has secured funding to allow it to continue the development of its technology and to scale-up its marketing and sales efforts.

The total investment came from a range of sources, including Blackfinch Ventures, Italian Angels for Growth – the largest network of business angels in Italy – and Blockchain Valley Ventures (BVV).

Established in 2018, and based in Holborn, London, Measure Protocol has grown considerably over the last four years under the watch of co-founders Owen Hanks, Paul Neto and John Martin all of whom have grown and successfully exited technology start-ups during their careers.

The funds secured will now be used to continue the development of Measure Protocols technology, and to scale-up its marketing and sales efforts.

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