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Apollo looks to break into retail market

Apollo Global Management is releasing a slate of funds designed for individual investors, with the aim of breaking into the fundraising potential of the ‘retail’ market, according to a report from Financial News.

Apollo Global Management is releasing a slate of funds designed for individual investors, with the aim of breaking into the fundraising potential of the ‘retail’ market, according to a report from Financial News.

The firm is planning to branch out and look into the fundraising potential of the retail market. 

The firm plans to release two new investment products designed for individual investors each quarter for the next 18-24 months, with the potential of increasing this to over a dozen investment vehicles in the coming years.

These products will be specifically aimed at wealthy retail individuals, and Apollo CEO, Marc Rowan, says it’s possible that the firm will exceed its fundraising target of $50 billion from individual investors over the next five years.

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