Thompson Street Capital Partners (TSCP), a growth-focused private equity firm based in St Louis, and Endicott Capital (Endicott), an investment fund focused exclusively on the information services sector, have made a strategic investment in MediaRadar. TSCP will serve as the control investor, while former majority investor Frontier Growth, will remain a minority shareholder in MediaRadar.
Terms of the transaction have not been disclosed.
Founded in 2007, MediaRadar is an provider of cross-media advertising intelligence that is highly targeted to the needs of media sellers, agencies, and brands. The Company’s more than 20,000 users rely on MediaRadar’s extensive database that tracks more than $200 billion of annual media spend across more than four million brands and is delivered through a suite of modern software tools specifically tailored for ad sales personnel. Users leverage these insights to identify the best prospects, build and nurture stronger relationships with clients, close more business, and monitor competitors.
MediaRadar’s insights cover streaming channels, linear TV, magazines, newspapers, and digital platforms including formats such as YouTube, podcasting, and social media. Their clients include the majority of the largest media companies in the United States.
