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Permira and TA Associates among bidders for Rothschild-backed A2Mac1 at $1bn-$1.5bn valuation

Private equity firms Permira and TA Associates are among bidders for automotive software company A2Mac1, with an expected valuation at the higher end of a range of $1 billion to $1.5 billion, Private Equity Insights reported quoting people familiar with the matter.

Fellow buyout firms Astorg, Eurazeo and HG are also reportedly interested in the company which is backed by the private equity arm of Rothschild & Co.

Founded in the 1990s, A2Mac1 operates and maintains a proprietary web-based benchmarking database for engineers and designers to benchmark against competitors and improve innovation and cost efficiency.

Its customers-base includes various steps of the value chain including innovation, R&D, conception, cost reduction and purchasing.

Rothschild & Co bought into the French company through its European private investment business Five Arrows Principal Investments in 2017.

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