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Private investors take refuge in private equity

Moonfare, a global digital private equity platform, increased its assets under management by almost 90% in the year to end September 2022 to €2.18 billion, as individual investors flocked to the asset class amid turbulent public markets.

The number of Moonfare investors grew 63% to 3,272, while the community of registered users more than doubled (141%) to over 46,000. The number of individual investments increased by 70% to 8,462.

To meet this exceptional growth in demand, Moonfare increased the funds offered on its platform from 40 to 69 (up 73%).

Founder and CEO Steffen Pauls said the increase marks a turning point, as individual investors take refuge in private markets.

Research shows the value of adding private equity to a balanced portfolio. In particular, it demonstrates that recession-era vintages have historically been among the best performing: the 2001 vintage was one of the best performing of the last 20 years, and the 2008-9 vintages performed better than those that came before the financial crisis.

Moonfare’s Head of Investment Magnus Grufman added that diversification and benefitting from secular trends in private markets is another reason for the acceleration of the “private equity goes retail”-phenomenon.

Investment analytics company Preqin predicts global private capital AUM will almost double to $18.3tn by 2027. It expects retail interest in alternatives to fuel this next wave of growth as individual investors seek alternative sources of returns amid economic uncertainty.4

Preqin’s report also notes a lack of products tailored for retail participation as a key barrier to entry. Addressing this gap is Moonfare’s raison d’être and the reason for its phenomenal growth.

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