Epiris, via Epiris Fund III, is to acquire Pure Cremation, a provider of prepaid funeral plans in the UK. The deal, Fund III’s third investment, is subject to regulatory approval and is expected to complete before the end of this year. Financial terms have not been disclosed.
Epiris, via Epiris Fund III, is to acquire Pure Cremation, a provider of prepaid funeral plans in the UK. The deal, Fund III’s third investment, is subject to regulatory approval and is expected to complete before the end of this year. Financial terms have not been disclosed.
Pure, which is a specialist in direct cremations – simple, unattended cremations without a contemporaneous funeral service providing a low-cost alternative to a traditional funeral – operates the busiest crematorium in the UK near Andover, Hampshire from which it serves the whole country.
Epiris has been working with industry veteran Dean Lamble, formerly CEO of SunLife Insurance, who will join Pure as its Group Chief Executive and will work with the incumbent team led by COO Mark Seastron and CFO Rob Murphy.
Epiris is being advised by Mayer Brown, PwC, Palladium, Capstone, Endava and RPS. Management is being advised by RPC.
